Friday, October 25, 2013

Zoya Purity named one of Los Angeles most popular nail colors for Fall!

The Zoe Report: Fall’s Most Popular Nail Polish Colors - LA

Zoya Nail Polish in Purity  - Big5Free* and beautiful in Los Angeles, California... And it's all white with us!

The Nail Salon: Bellacures in Studio City. The Vibe: With oversized, plush chairs, a great lineup of (nail) services and locations all over Los Angeles (CA), this salon chain is a no-brainer for the last-minute manicure. The Most Popular Color: Zoya Purity.

“...We love Zoya’s Purity..." –Samira Asemanfar, Bellacures.

* Big5Free - long-wearing formula contains no formaldehyde, formaldehyde resin, toluene, dibutyl phthalate or camphor. Zoya Nail Polish is available in over 300 colors and treatments.

Wondering how to get the
perfect White Nail Polish look at home? See this great professional manicurist secrets article on how to obtain the look here.


Zoom Nail Food: Allure Best of Beauty 2013 - Russia.

Allure Magazine RU has awarded ZoomDry Nail Food System with a Best of Beauty 2013 award for 2013.

Zoya Nail Polish and Treatments' sister-brand, ZoomDry, has been awarded an Allure Magazine Best of Beauty Award in the magazines Russian edition for the ZoomDry - Nail Food System.
Zoom Dry Nail Food System. Allure Magazine RU: Best of Beauty Award Winner - 2013

Allure Magazine (RU) Best Products 2013
From September 2012 to September 2013th edition came in 2687 fragrances, creams, serums, toners, shampoos and other new media. Allure chose the top 224.

Zoom Dry Nail Food System - Best of Beauty Award Winner - 2013
ZoomDry - Nail Food System: Powerful nail treatment system contains ZoomDry Nail Eat and ZoomDry Nail Drink

 "...nourish and stimulate the growth of nails."
Allure RU, September 2013

To Order in the US: Contact Art of Beauty Inc.
Phone: 1.800.659.6909
Live Help & Email


Thursday, October 24, 2013

Zoya Dhara Inspiration

Fiery Autumn Hues with Zoya Nail Polish

With Halloween only a week away, we are in the midst of fall and cool temperatures. Canadian blogger, Xander Vintage is dressed for the season in these warm autumn tones. Zoya PixieDust in Dhara is the perfect shade for fall to match this look with her gorgeous copper sparkles. Mint is a great color to contrast with the orange from the outfit to add a fun pop of color to the monochromatic style. To get a similar look, pair a simple orange sweater with a printed skirt similar to those shown above, both from Topshop. Use a few mint accent pieces such as this hobo bag from Francescas and a statement necklace from Forever21 to complete the look!

Dhara is great nail color for fall! See the full Fall PixieDust collection here for more great shades.


Trick-or-Treat with Zoya Nail Polish!

Open Your Trick-or-Treat Bags

BOO! Zoya Nail Polish has something for YOU! Come Trick-or-Treat with your favorite nail lacquer this Halloween season. Fall under the Zoya spell and send us your Halloween themed mani's on Twitter (#ZoyaTrickorTreat) for a treat*!

How to Trick-or-Treat
Step 1 - Follow @ZoyaNailPolish on Twitter

Step 2 - Take a Halloween themed picture with your Zoya Nail Polish (nail art, your favorite candy, pumpkins... you name it!) and use the hashtag #ZoyaTrickorTreat starting Thursday 10/24/13 thru Thursday 10/31/13, 11:59pm EST

13 lucky winners will be chosen to win one treat (one color of their choice) PLUS a spooktastic bonus prize!

#ZoyaTrickorTreat winners will be announced via the Zoya Nail Polish Twitter Page on 11/1/13

*Terms and Conditions
Valid on the Zoya Nail Polish Twitter page ONLY, now through 10/31/13, 11:59pm EST. No purchase necessary. Must follow @ZoyaNailPolish and hashtag #ZoyaTrickorTreat to be eligible to win. Winners will be announced 11/1/13. Continental US Only. Art of Beauty is not responsible for incorrect credit card information or web related issues. 


Wednesday, October 23, 2013

Thoughts of a Midwestern Girlie Girl Swatches the Zoya Nail Polish For Zang Toi Trio!

Off To The Ballet

During Mercedes-Benz Fashion Week (MBFW) in New York, the Zang Toi S/S 2014 runway show channeled a night at the ballet. Zoya Nail Polish created three custom colors to compliment his ballerina inspired designs that are sure to make your digits dance! To read more on this collaboration, and see a sneak peek at the backstage action, click HERE.

Thoughts of a Midwestern Girlie Girl fell in love with the ENTIRE look from the Zang Toi show, right down to the models' fingertips. Here, she shows us stunning swatches of the Limited Edition Zang Toi Custom Color Nail Polish Trio

"Ballet Babe is a delicate, pale pink cream that covers in two coats. I love, love, love colors like this. This pretty pink manages to remain sophisticated instead of princess-y. I also loved the way Zang Toi worked this into his show. A ballet theme could have easily looked childish, but the accents used were beautifully styled." - Thoughts of a Midwestern Girlie Girl

The elegant trio of on "pointe" colors includes Zoya Nail Polish in Boy Toi (a soft periwinkle blue), Black Swan (an ultra glossy black) and Ballet Babe (a delicate pink). The Zoya for Zang Toi Nail Polish (click here) trio is available for a limited time!


Tuesday, October 22, 2013

Fairy Food with Zoya!

Pumpkin White Chocolate Muffins

By popular demand, here is the recipe to the Pumpkin White Chocolate Muffins that was posted on the Zoya Nail Polish Instagram earlier this week! These delicious treats are perfect for fall, and a great way to satisfy that sweet tooth all the way through the holidays! Recipe via MomFoodie at Yields 12 muffins.

What You'll Need: 
  • 1 cup pumpkin (pureed) canned is fine or pumpkin pie filling
  • ¼ cup canola or vegetable oil
  • 1 egg
  • 1 tsp vanilla extract
  • 1 tbs maple syrup
  • ¾ cup sugar
  • ¼ cup brown sugar
  • 1¼ cup flour
  • 1½ tsp. baking powder
  • ½ tsp. kosher salt
  • ½ tsp. cinnamon (sometimes we go with 3 tsp!)
  • ¼ tsp. cardamom
  • 1 cup white chocolate chip
Let's Bake!

  1. Preheat oven to 350°.
  2. Mix thoroughly: pumpkin, sugars, oil, syrup, egg & extract.
  3. In another bowl, mix: flour, baking powder, salt and spices.
  4. Add the flour mixture to the bowl with the pumpkin one and mix well.
  5. Add the white chocolate chips and stir until evenly distributed
  6. Pour batter into muffin tin, lined with paper baking cups.
  7. Bake for approx. 24-27 minutes, until toothpick pulls clean from center.
  8. Cool & serve. 
Enjoy! This recipe brings everyone together, so get ready for them to go fast! The color shown is Zoya PixieDust in Dhara. See the full Fall PixieDust collection here


Monday, October 21, 2013

A Polished Zoya Nail Polish Look In NAILPRO Magazine

All The Fixings For A Perfect Mani

What's the recipe for a perfect mani? Zoya Nail Polish has all the ingredients for a long-lasting, toxin-free, gorgeous manicure.

First, Zoya Nail Polish recommends starting with Zoya Remove Plus Nail Polish Remover. It's a nail polish remover, nail cleaner and nail prep all in one. Zoya Remove Plus helps to moisturize, nourish and fortify nails prior to polish application. NAILPRO magazine dubs this a "double duty time saver, making it a great multitasking nail product that saves time and energy".

Next, cover nails with a base coat. 

"Base coats work overtime to combat mani breakdown and ensure long-lasting polish wear from the nail plate up." - NailPro Magazine
Dr. Irene Reyzis, Chief Scientific Officer for Zoya says "Anchoring the polish to the nail plate is important for enhancing the life of a manicure." The mantra here being keep the nails strong and keep the polish on. 

NAILPRO magazine recommends Zoya Get Even Ridge Filling Base Coat. It fills ridges and uneven surfaces while gripping polish to the nail plate, extending wear.  After applying Zoya Get Even Ridge Filling Base Coat, apply two coats of Zoya Nail Polish in Louise.

When thinking of fall one typically thinks rich, cozy and crisp. NAILPRO magazine is adding one more description to the fall season this year, "plush". Beauty editors name Zoya Nail Polish in Louise a "fashion-forward tincture". Add a little sparkle to your mani by adding Zoya Nail Polish in Maria Luisa over your color. For more plush colors to cozy up with this fall season visit

If you're looking for a textured matte polish that is not only unbelievably sparkly, but perfect for the girl on the go, try any of the best-selling Zoya PixieDust Collection shades. For best results, no top or base coat recommended - layer for desired effect.


Sunday, October 20, 2013

Zoya Nail Polish in Mosheen

Getting Icy With Zoya Nail Polish

Zoya Nail Polish in Mosheen of the Zenith Winter/Holiday collection is a show stopping astro ice blue topper, great for layering over other hues. As a cool toned, special effect nail polish - she looks phenomenal layered alone. However, glide her over any of your other favorite Zoya Nail Polish shades, and people will be asking about your nails any time of the year! Below is a look at Zoya Mosheen layered over each shade from the Zenith collection.

The entire Zenith collection is available NOW!